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BA FASHION PROMOTION & MARKETING

Studying for this degree will put you in a position to shape the future of fashion in Bangladesh and the World.  By joining our Fashion Promotion & Marketing degree you will learn about the world of promotion through branding, marketing, image-making, digital communication, social media, and styling.

If you want a career in the fashion and lifestyle industry and you are keen to create beautiful content, then this is the degree programme for you.  You will find out how to influence and inspire change, how to lead fashion shoots, and how to turn your passion for fashion into a career.

Program Structure

This 3 year Fashion Promotion & Marketing honours degree is for curious and creative students who are eager to explore various subjects, from diversity to sustainability. You’ll learn to come up with innovative ideas for campaigns, create content, and build brands.

You’ll get to work on live industry briefs and tackle real-world assignments, so future employers will sit up and take notice of you.

You have the choice of two pathways: promotion or styling. Whichever path you choose, we’ll help you to prepare for a successful career in this fast-paced and evolving creative industry

Year 1

FP1011: Introduction to Fashion Communication and Styling

In this module you will develop fundamental research skills and learn about creative problem-solving in relation to fashion promotion. You’ll develop a deeper understanding of fashion, still life styling, and awareness of colour in the context of fashion and lifestyle promotion. You will begin to understand retail trends and visual merchandising, then consider the value and importance of customer profiling

FP1012: Fashion Promotion in Context

You will explore and develop the skills to use a wide range of market research techniques, presentation, and technical skills. You will be able to experiment with media and creative computing and develop the principles and practice of writing for PR and the media. Using professional tools you will explore various styling platforms and editorial photography in context.

FP1013: Creative CAD

This module will introduce you to a range of creative software used in the fashion industry. You’ll become confident in the differences between different creative software and select the more appropriate software that is relevant for the task you want to complete. You’ll develop your CAD skills to improve your creative work, and you’ll be encouraged to do self-directed study into the things that really excite you.

FQ1001: Critical Studies in Fashion and Textiles 1

This module introduces you to the study of design history by examining the contexts of fashion styles and cultures at various periods in history.  You will consider the role of the fashion designer in society, and the many historical, cultural, and geographical factors that shape fashion design.

FP2103: Preparation for Industry

In this module, you will have the opportunity to meet a range of guest speakers from the fashion industry who will offer insight and knowledge on the careers and progression available within the fashion arena. You will start thinking about your future career and begin to highlight the industry requirements you must meet to achieve your goals.  When you know your goals, you can set targets to reach them.

FP2104: Digital Media & Content Creation

Throughout this module, you’ll develop your technical skills in fashion promotion and styling for a variety of market levels.  You’ll learn how to utilise relevant software and digital platforms for promotion and presentation. You’ll expand your understanding of practical photographic, film and styling skills for static and moving images used across the industry.

FP2105: Creative Collaboration & Industry Focus

In this module, you’ll develop communication and networking skills, within team environments to achieve goals through collaboration. You’ll develop your time management skills and consider the significance of meeting deadlines to achieve a successful outcome in a fast-paced industry.  You will show your ability to use CAD skills to an accomplished standard, and further develop your research, creative and technical skills.

FQ2001: Critical Studies in Fashion and Textiles 2

This module will examine the deep human motivations behind the adornment of the body and why members of our species through time have constantly desired to modify their appearance.

 

FJ3001: Show Production

This module will introduce you to the role of a fashion show producer. You will learn the practical skills needed produce and direct a creative fashion show. You will develop an understanding of how to use and blend music, lighting and staging to achieve the effects you want.  You will also develop your awareness of the leadership and management strategies you will need for successful collaborative work.

FP3111: Creative Career Portfolio

This module will give you the opportunity and flexibility to create your own fashion promotion portfolio, filled with content that is reflective of your skillset and career aspirations. You will showcase a range of your own creative solutions, all designed to meet a series of industry-focused briefs, and you will apply your own insights to achieve practical outcomes.

optional modules:

FJ3003: Styling Final Project

This course will allow you to build your personal portfolio, develop your own contacts, and market yourself and your skills through a personal promotion campaign. You’ll also investigate specific areas of interest within styling and image making to sharpen your skills in the areas that interest you most.

FP3002: Promotion Final Campaign

This module will provide an exciting opportunity to produce a comprehensive promotional campaign of your choice which will give you the chance to evidence and consolidate your skills.  You will apply the techniques acquired in your previous academic study, and use a final project to demonstrate your expertise.

FP3005: Creative Marketing Report

This module supports your final campaign by combining research and final campaign planning. You will have the opportunity to develop your in academic practice by preparing and submitting a fully referenced written report of 5000 words.

FQ3001: Critical Studies in Fashion and Textiles 3

In this module you will study theories of fashion and learn how a variety of marketing techniques can be used to present designs in the commercial world. You will study the presentation of dress through exhibitions and gallery displays.  You will investigate changing patterns of consumption, taste, and ideology through stage, film and retail.

  • Advanced creative and communication skills across branding, digital media, styling, image-making, and content creation.
  • Strong research abilities, trend analysis skills, and the capacity to translate cultural insights into effective promotional strategies.
  • Industry-ready competencies in visual storytelling, campaign development, CAD software, and collaborative project execution.
  • Ability to build a professional portfolio that prepares graduates for diverse careers in fashion, lifestyle, and global creative industries.

Fashion Promotion & Marketing graduates are highly sought after across many areas of the fashion and related industries.  Our graduates go on to work in areas like styling, brand management, events, graphic design, trend forecasting, and marketing.  Many alumni work at major fashion companies and for top global brands.

Increasing growth in the digital marketing sector means that students with skills in graphics, content creation, styling, and marketing are in high demand across the World. Students who have completed an international degree are hugely employable, and companies actively seek out our graduates.

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