BSC BUSINESS & MARKETING

Unlock your creativity and enhance your business acumen with UCLan’s 3-year Business & Marketing program at UCB! Dive into the complexities of the modern marketing landscape while mastering essential business fundamentals. This top affordable UK degree in Dhaka equips you with the skills and knowledge needed to thrive in today’s competitive environment. Join us and take the first step toward a successful career in business and marketing!

In response to the evolving and multi, omni-channel ‘marketing-scape,’ the University of Central Lancashire offers the 3 years BSc (Hons) Business and Marketing Degree, meticulously crafted to equip you with the skills that will add significant practice-oriented value and make you successful in the job market. The programme integrates critical and strategic thinking, business insights, and information crucial for propelling you and your co-students to the zenith of your capabilities, enabling you to compete and win in the global job market. By enrolling in this programme you will learn the art of how to generate market insights through research, conduct segmentation, targeting and positioning strategies and most importantly how to strategically use the marketing mix to achieve sustainable marketing objectives for the firm. The cutting-edge curriculum will also make you an expert in social media dynamics, responsible marketing practices, and the latest strategic approaches to marketing.
Program Structure

This 3 years degree programme comes with academic direction from leading UK faculty at the University of Central Lancashire (UCLan) – ranked among the top 7% of universities across the world. In today’s intensely competitive global markets, the demand for skilled marketing professionals is soaring, and this dynamic 3 years Business & Marketing degree gives students the best skills and industry insights.

This holistic degree encompasses all the key disciplines such as business strategy, human resource management, economics, international business, and globalization. Its interdisciplinary perspective, incorporates up-to-date approaches to digital marketing, ensuring that students gain a comprehensive understanding of the future business landscape, and graduate with the skills and talents to meet the challenges of the industry.

Year 1
  • BM1001: Creativity, Enterprise And Scholarship
  • BM11005: Business Landscape
  • BM1012: Consumer Behaviour
  • BM1013: Introduction To Business and Marketing
  • BM2003: Business Futures
  • BM2005: Digital Marketing
  • BM2017: The Responsible Marketer
  • BM2018: Applied Marketing Principles
  • BM3001: Business Strategy
  • BM3009: Contemporary Issues In Sustainability
  • BM3022: Consumer Psychology and NeuromarketingOptional Modules (subject to student numbers and availability).
  • BM3006: Running Your Enterprise
  • BM3010: Doing Business In Emerging Markets
  • BM3023: Consultancy Project In Business And Marketing
  • BM3025: Contemporary Digital And Media Markets

By the end of the course, you’ll be equipped to:

  • Create strategy
  • Understand core business principles
  • Create and Execute marketing strategies
  • Handle global businesses and strategy

Graduates are well-prepared for roles in

  • Marketing Manager
  • Business strategist
  • Business analyst
  • International business
  • Business Consultant

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