Dewan Yazdani obtained his MSc in Research Methods from Liverpool Hope University, United Kingdom, and also has a master’s degree in International Business from the University of Wollongong, Australia. His research interest lies in the field of Social Media Marketing, Digital Marketing, Higher Education Marketing, Service Marketing, Public Health, and Consumer Behavior. Dewan Yazdani has also published in leading local and international academic journals such as PLOS ONE, International Journal of Environmental Research and Public Health, Health Security, Annals of Global Health, Journal of Advanced Research in Economics and Administrative Sciences. He is currently the Programme Coordinator for the University of London degree programmes under the academic direction of the London School of Economics & Political Science.